Independent content creators to submit story ideas
under the theme of “Framing a Better Home” by 13 August

Singapore, 11 JULY 2019 –  CreativesAtWork, a media agency, is launching a new initiative called “STOREYS” to discover, fund and promote the work of 15 independent content creators to tell impactful stories to drive positive social change in Singapore. This initiative is supported by the Infocomm Media Development Authority (IMDA) as part of its efforts to extend the reach of public service content to digital platforms.

Under the overarching theme of “Framing a Better Home,” the videos produced by the content creators will cover six categories, i.e. Community, Elderly, Environment, Family, Underprivileged and Youth. A pre-selected list of seven independent local content creators are onboard the new initiative, and these professionals comprise prominent Singapore actor and online personality Andie Chen, up-and-coming digital content creator Jaze Phua, and independent filmmakers Derrick Lui, Clare Chong, Stanley Xu and Ghazi Alqudcy. These local content creators will each select a social theme of their choice, and create compelling stories with positive message to drive social change within the community.

Now, CreativesAtWork has launched an open call-for-entries for another eight other content creators to achieve of the goal of securing 15 content creators for this national initiative. STOREYS is now accepting submissions from content creators who have a poignant story to tell, and wish to be part of Singapore’s social impact journey.

Ms Dorothy Lai, Director, Strategic Media Partnerships, IMDA, said, “Consumers’ preferences for media content are fast evolving in the digital age. To cater to these shifting viewing habits, IMDA is constantly finding new ways and platforms to bring engaging public service content closer to younger viewers. Our partnership with CreativesAtWork will also help uncover new and emerging content creators, enabling them to create compelling stories that will strengthen Singapore’s culture and national identity. We look forward to the submission of inspiring stories that will drive positive social change.”

Selected content creators will create videos based on a cause of their choice, and receive guidance from award-winning mentors, such as Nas Daily and Josiah Ng (Head of Film and Social Content at advertising agency, DDB). IMDA will also provide these content creators with a six-month access to PIXEL’s co-working space and production facilities, such as video and audio studios, film production equipment and editing software.

The completed videos will then be shared online through social media, and   audience voting will play a part in the final eight story submissions. The short film with the highest number of local views will receive funding to produce a second video.

STOREYS aims to carry those efforts outside of Singapore too, by submitting the videos to international film festivals.

“All the videos will be sent to international film festivals to further drive our cause beyond the shores of Singapore. The Singapore stories will be heard from everywhere in the world,” shares  Jayce Tham, co-founder for CreativesAtWork.

STOREYS has also brought together like-minded organisations with values that align to the message of social impact. These partners include Seoul Garden Group Pte Ltd, Lien Foundation, Yellow Ribbon and Singapore Red Cross. The search is still on for more partners who share this common vision to join the initiative.

The inspiration behind STOREYS is to provide independent content creators with the opportunity to drive positive social change, through the work that we do. We believe that trend towards consumption of content online can serve as a force for greater good. Hence, we had the idea of getting local creators to produce  a series of short videos that will engage audiences online. We hope that the stories will make Singaporeans sit up and say, “Wow. I want to do something to change this.” said Fanny Tham, Co-founder of CreativesAtWork.

Submissions for “STOREYS” will close on 13 August, and the selection will take place from 14 to 31 August 2019. Mentorship and production will commence from September till December 2019. The final videos will be released from January 2020.

For more information about STOREYS and to submit your original stories, please visit www.storeys.video.

About CreativesAtWork

Based in Asia, CreativesAtWork is a media agency that brings together project owners and media freelancers from all over the world. We work with top-performing media freelancers to provide a complete solution to every project owner’s content creations’ needs and requirements. To find out more about us, please visit www.creativesatwork.asia and follow us on Facebook @creativesatwork.asia.

About the Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore’s ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission. For more news and information, visit www.imda.gov.sg or follow IMDA on Facebook and Twitter @IMDAsg.

Media Contacts

Loh Yen-Lyng (yenlyng@creativesatwork.asia)