CASE STUDY - TTAB
Raising Awareness of UNION to Younger Generation of Tech Talents
Overview
TTAB, founded in 2018, is a thriving association dedicated to uniting info- communication technology (ICT) professionals in Singapore. At its core, TTAB endeavors to nurture tech talents by providing an accessible platform for acquiring future-ready skills, supporting lifelong learning, and facilitating knowledge sharing within the tech community.
The Challenge
TTAB approached CAW with a specific request: to raise awareness of their UNION and attract new members. However, they faced formidable hurdles. In a landscape teeming with similar tech associations, many tech talents remained unconvinced of the advantages of joining a union. Younger individuals, in particular, often failed to see the value proposition.
Why Social Media
In light of these challenges, CAW proposed a strategic approach that hinged on leveraging social media and digital presence to bridge the generational gap and establish a stronger connection with potential members, particularly the younger demographic.
Strategy
SEO and Research
Social Media Marketing
Content Creation
Copywriting
What We Did
Our project kicked off with rigorous strategic planning. CAW closely collaborated with TTAB to craft a robust social media and content strategy, informed by research and market analysis. This strategic framework was pivotal in optimizing TTAB's digital presence for maximum visibility and engagement. We took charge of digital branding and marketing, allowing TTAB's in-house team to focus on their core responsibilities. CAW's professional team played a key role in content creation, delivering thought leadership articles and SEO-driven content. Additionally, we managed copywriting to maintain a consistent and compelling brand voice.
How we did it
The project encountered intricacy due to the involvement of various stakeholders with differing messages. CAW addressed this challenge by incorporating relevant third-party content, establishing a lucid content marketing strategy, identifying core content pillars, and consistently maintaining the brand's tone of voice.
CAW played a crucial role in assembling a dedicated team for campaign execution, drawing from our network of professional freelancers. This team shared common interests and a passion for the tech industry, contributing to the creation of six months' worth of high-quality social media content. This strategic approach empowered TTAB to connect with young tech talents and grow their UNION membership base.
Results
