CASE STUDY - 99.CO
Revolutionizing
99.co's Digital Reach through Viral Video
Overview
99.co, a prominent player in the real estate technology sector operating real estate portals across Southeast Asia, approached CAW with a unique request - to create a captivating video that would introduce a groundbreaking feature. The challenge lay in making this video resonate with a younger, tech-savvy audience and turning it into a viral sensation. The success metric was clear: the video needed to go viral quickly and become one of 99.co's top-performing assets.
Strategy
Video Production
Video Editing
Scripting
What We Did
CAW adopted a multifaceted approach, recognizing the pivotal role of video content in engaging a younger audience. To achieve virality, the content needed to be both captivating and memorable within a short span. We began with a robust strategy that encompassed video production, meticulous video editing, and compelling scripting. These elements were carefully orchestrated to not only grab viewers' attention throughout but also maintain interest after.
How we did it
Executing this concept wasn't without its challenges. The chosen concept was innovative but complex to execute, requiring an intricate production process. The logistics, such as sourcing locations and coordinating schedules, presented hurdles that CAW deftly overcame through meticulous planning and execution. Collaboration with the client was a deciding factor in assembling the production team. Maintaining constant communication and feedback loops ensured that the video seamlessly aligned with 99.co's vision and creative direction.
Results