Are AI generative programs useful productivity tools or existential threats to freelancers who work in the creative marketing space?

Content marketing is all the rage now, with many businesses adopting this new type of marketing as a fresh way to reach out to potential customers.

For any business to thrive, it will need to continuously reach out to new customers with the aim of converting them into paying clients.

Michelle Tan started writing when Titanic was released and JK Rowling published Harry Potter (we’ll leave our readers to work out the math).

We recently had the pleasure of speaking with 10 guests on key trends for audio content branding and storytelling to look out for in 2021.

To heighten chances of success, the language we choose, must depend on context. This sets the direction & - to a huge extent, the outcome.

So you need to do a video livestream, & you’re thinking whether to do it all by yourself, or call in the pros.

If you’re a freelancer, you know it’s tough out there. Competition is fierce, deadlines are fast, and somehow there are always too many things to do. With all the plates you juggle, it’s easy to lose sight of the big picture of your career, and the face that you present to the world.

You finally broke free from the cubicle and are now a freelancer. But don’t be too quick to give yourself a pat on the back yet…