Question: “Should You Hire A Professional Videography Team For Your Video Livestream?”
Hint: It’s Not Just About Cost
A 5-Minute Read
Written By: Nicholas Ng
So you need to do a video livestream, & you’re thinking whether to do it all by yourself, or call in the pros.
We’re here to help you decide.
Now you know as well as I do – that there are objectives to meet. Expectations to fulfil. Results to achieve.
The stakes are high: You have only ONE chance to impact your audiences & get them to say ‘YES’ to you.
No matter how many times you have rehearsed, all it takes is just ONE mistake to disrupt your actual live video - & blow your chances.
So pay close attention.
What we’re going to say next will help you decide better, so that you can achieve the results you want.
To begin with, if saving costs is a huge priority for you, it can be very tempting to stream a live video all by yourself.
“After all, so many people are doing it using their smartphones - how difficult can it get anyway?”
We get that totally.
Now if there’s ONE thing we discovered after decades of professional video live streaming; it would be that saving costs isn’t the most important consideration.
Here’s why:
Imagine 2 salespersons ‘A’ & ‘B’, who both wish to stream their own videos – live.
Salesperson ‘A’ needs to pitch about his latest IT gadget.
Salesperson ‘B’ hosts his own talkshow via Facebook. He keeps his audiences happy & entertained - before he skilfully transitions to a sales pitch on a high-ticket product.
For best results & highest conversions, should they stream their own videos - or should they bring in the pros?
Here’s Our Take:
You know that the delivery & quality of your live video plays a HUGE role in shaping your audience’s purchase decision & behaviours …
So you’ll definitely want to think of the impact of your live video on your audience, how you want them to feel & the actions you want them to take.
Whether it’s a decision to purchase, or simply top-of-mind awareness etc.
Everything adds up to achieve that: your storyboard, script, audio-visual setup, lighting, setting, actors, budget etc -
All these are things that only the pros will be able to best advise you, so that your video runs smoothly & turns out well - at the best bang for your buck.
What’s more, you learn from them along the way!
So call in the pros today.
That’s us. And you can’t go wrong with that.
CASE STUDY: NTUC Freelancer Fair, 2 April 2020
We were the appointed videographer for this event.
After determining requirements, budget & direction, we went through multiple rounds of strategizing & planning – all for a great event that would help freelancers tide over the pandemic, as well as deliver value to everyone who attended.
Our crew worked long hours tirelessly to ensure the event ran smoothly without technical issues & hiccups.
Extra attention to detail was given at every single step – down to placing cameras strategically, using & ensuring smooth running of professional, high-end AV equipment (the right volume, video resolution, lighting etc) that is in line with today’s video production standards etc …
The result: a smooth event which received huge praise, & left attendees talking & raving about.
Your Live Video Must Prime Your Audience Well For The Purchase Decision.
Now you know as well as we do - live videos are a great way to engage your audience & boost conversions.
What our audience sees is a live video – professionally done, captivates & keeps them interested.
What they don’t see, are the unsung efforts that go behind the scenes.
Few understand the hard work, coordination, liaison & challenges that take place before each livestream.
Of course, there will be people who chose do it by themselves.
But it’s always those who hire a professional videography team - that reap the best results.
So if you’re unsure whether doing it yourself will result in the outcomes you want, it would be advisable to call the pros.
So once again:
“You Will NEVER Go Wrong When You Bring In The Pros.”
Especially if you’ve ever tried streaming a live video - but without much success …
And if you want to know the right way to do that for maximum results – without overpaying for it …
That’s where we come in.
Customers have found compelling reasons to engage us, & you should, too.
Reach out to us today & let our team advise you on how to do it & what to look out for.
You’ll be glad you did.
Jayce Tham
CEO
Creativesatwork
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