Since 2012, we’ve poured our hearts and souls into building CreativesAtWork — Asia’s only media agency supercharged by a curated network of talented freelancers. And we’re proud to have provided new avenues for freelancers in Singapore to hone and showcase their talent for the past 11 years.

Gen Z clients are quickly growing up. The oldest Gen Z individual turns 26 this year, and many of them will be moving into management roles or starting their own businesses in years to come.

At CreativesAtWork, we are passionate about defining the future of work with our network of freelancers and progressive clients. Chief Businesswoman, Jayce Tham pens a response to an article that was published on 18 August in the Straits Times.

In our last article, many of our sources point to freelancing playing a significant role in the future of work.

Did you know that that freelancers make up about 10 percent of employed residents in Singapore?

2021 was a year of many changes, with the pandemic accelerating the adoption of remote working and opening up opportunities for freelancers to work with their clients in new areas such as digital marketing and social media.

We recently had the pleasure of speaking with 10 guests on key trends for audio content branding and storytelling to look out for in 2021.

It is fair to say that the current market demand has been shaped by what the world has gone through in the past 1.5 years (can you believe it’s been 18 months?!) 1 key trend that we have witnessed at CreativesAtWork is the demand for faster, smaller projects compared to bigger campaigns in the past.

Freelancing is a great way to earn a living while having a flexible schedule and lots of exposure in multiple industries.

In a new world of telecommuting, safe distancing and virtual events, creatives have been rolling with the punches and pivoting their strategies to stay ahead of these trends. At CreativesAtWork, we continue to root them on in 2021, and can’t wait to see what our community of freelancers will create.

Today I met up with a new freelancer. I try to meet with all the freelancers who are a part of CreativesAtWork – there is nothing like face time to get to understand how people work, and where their strengths lie!

Recently, I participated in a joint dialogue session with more than hundreds of SME owners on tapping on alternative source of talent (ie. Freelancers). As one of the panelist, I have shared on the benefits, issues and challenges on leveraging on the freelance workforce to meet design, marketing and promotion needs of their businesses. The session was kindly organised by NTUC FSE Unit in partnership with the Singapore Business Federation.